Standard Operating Procedure Profit Center 12 – Ads Ordered at Full Depth
Ads ordered at Full Depth MUST include a Modular Size Code There are five
(6) Mod Sizes. Think 1xFD, 2xFD, 3xFD, 4xFD, Full Page, Double Truck Full Page Example orders are attached. While rate code “ROP” in used in the examples, it does not imply ROP is the exclusive rate code for full depth ads. Ads should always be ordered with the corresponding rate codes appropriate to position in the paper and the identified price charged to the account. Rate codes exist corresponding to the four main rate cards.
1 x Full Depth
2 x Full Depth
3 x Full Depth
4 x Full Depth
Full Page Full Page (Double Truck) Note: In the case of a Double Truck Request, the box must be set to “Y” on the Ad Layout Screen. |