Proper use of these section codes communicates to layout the desired location an advertiser would like their advertisement to appear in the publication. These codes also provide layout communications to the newsroom of the intended location of specific items, such as the weather page, editorial, comics...and content earmarked for the page. Some of these section codes work to make specific changes in the editorial system. These could change the column count on the grid to modifying the folio on a page. The more information advertising provides at ad order entry at the point of sale, the better the communication to the layout department, thus satisfying the customer. |
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